Where brand meets bottom line.

I'm Haley — a marketing leader who came up through community organizing and solopreneurship before finding my way to the C-suite. That background means I think about brands differently: not as logos and taglines, but as living, breathing stories that earn trust, build community, and drive revenue.

Today I lead marketing at FOLX Health, the leading healthcare company and wellness platform for the LGBTQ+ community, where I've driven sustainable customer growth while improving acquisition costs year over year. I've scaled companies from startup to Series B, turned underperforming channels into top revenue drivers, and built lean teams that consistently punch above their weight — because creative work should always pay for itself.

I believe the best marketing doesn't feel like marketing. It feels like belonging.